We’ve heard about agents using AI and other powerful technologies. We also heard the quote ‘’You are dying so slowly you think you are winning’’. You and I know it’s not about the technology we use, but the people we are. Real estate is about you and the connections you make. Forget about the tech hype and the market predictions. It's personal. Want to get ahead? Focus on what really matters: building relationships.

Heading into 2024, real estate pros who really care about their clients and build solid relationships are going to rule the market. We've talked about systems before. You need one to keep the chaos at bay. Being a leader in real estate demands more than a system. You need these eight qualities to thrive, otherwise you will be just another agent with hope and no plan.

Market Knowledge

Know your stuff. Trends, prices, rules—be the go-to person for everything. That's how you give killer advice and top-notch service. People will be knocking on your door to help them with their next move.

Digital Currency

Your digital game is key. Show off your wins and know-how online to pull in clients and stamp your authority. It’s here that technology becomes important. Your face, your ideas, and your knowledge needs to be everywhere. If you’re a market guru with a strong online presence, opportunities will come to you, rather than you chasing them. Never chase. You have to learn how to attract.

Networking Machine

Your next big deal might be waiting at your next meetup. Go to events, community stuff, or any chance to shake hands. Homes are filled by people. If you don’t meet them, you will never fill a home. This is what we do. We help people find their next homes. 

Tech Smart

Let tech boost your game, not kill your vibe. Use tools that save time so you can focus more on real people. The only shortcut that exists in real estate is automating the boring tasks. For that, you need a CRM that automates the process so you can spend more time where it really matters. With clients.

Life-long Learning

Stay on top. The real estate game changes quickly. Don’t fall behind. Even after seven years of running M.Residence, I find myself learning about new market trends, buyers needs, and the evolving role of agents.

Brand Boss

Be memorable with a killer personal brand. Make it loud and clear who you are and what you're about. Being just another grain of sand isn’t something to dream about. You are unique, and the only way to show that is by creating your personal brand. What are your values? Why does real estate matter to you? What keeps you going every morning? Start by answering these questions to create your personal brand.

Client Whisperer

It’s more than just deals; it’s big life moments. Listen hard and tailor your service to fit each client’s needs. Buyers choose us because we listen to them. We pay attention to every detail so that we can find them the perfect home with a hassle free experience.

Service Star

Treat every client like they’re your only client. Be quick, be thorough, and always stay ahead of their needs. Anticipate problems and solve them. Happy clients are repeat clients, and they bring friends. They'll talk about the fantastic service they received, and word-of-mouth will drive your success. That's how you become more than an agent; you become a partner in their journey.

If you’re struggling with even one of these qualities, you’ll miss out on career changing opportunities. I hire one professional agent per year, the ones that can see beyond the clutter and can make things happen. If that’s you, I would be glad to see you taking a step through M.Residence’s door to see if we’re a good fit.

Until next time,

Nikolas Michalias